At a Glance
- Business Model
- Technology-enabled cloud brokerage
- Founded
- Not Publicly DisclosedThe company has not publicly released this information.
- Headquarters
- Not Publicly DisclosedThe company has not publicly released this information.
- Office Structure
- Cloud / market-based brokerage operations
- Best For
- Agents comparing technology, cap structures, and stock-related programs
- Technology
- reZEN, Leo, Real Signature, WealthPlan, Revenue Share Insights, Real Wallet, Real Design Center
- Compensation
- 85/15 split with standard, team, and brokerage/private-label caps
- Revenue Share / Profit Share
- Revenue share available; earnings are not guaranteed
Profile Navigation
Overview
Real Brokerage is a publicly traded, technology-enabled real estate brokerage. Company materials describe Real as combining brokerage, mortgage, title, fintech, and agent technology services.
Business Model
Technology-enabled cloud brokerage.
Best For
- May align with agents evaluating an 85/15 split.
- May align with agents comparing standard, team, and brokerage/private-label caps.
- May align with agents interested in proprietary transaction technology and stock-related programs.
Things To Consider
- Exact fixed transaction-fee amount after capping is not publicly disclosed in reviewed sources.
- Revenue share and stock programs are not guaranteed income.
- The announced RE/MAX transaction is pending and is not treated as completed.
Technology
Major verified technology includes reZEN, Leo, Real Signature, WealthPlan, Revenue Share Insights, Real Wallet, and Real Design Center. A specific CRM product for all agents is not publicly disclosed in reviewed sources.
Compensation
Default plan shown: Verified Public Compensation Summary.
Verified Public Compensation Summary compensation model selected.
Verified Public Compensation Summary
Official company materials identify an 85/15 split, no monthly fees, a $12,000 USD / $15,000 CAD standard cap, $6,000 USD / $7,500 CAD team cap, and $4,000 USD / $5,000 CAD brokerage/private-label cap. Commission plans and fees may vary by office, jurisdiction, contract, team, and program status.
Training & Support
Real Academy is described as providing live and on-demand training. Detailed mentorship and support service-level requirements are not publicly disclosed in reviewed sources.
IAA Verified
- Agent count: More than 33,900 agents on the Real platform as of May 6, 2026.
- Prior year-end count: 31,739 agents as of December 31, 2025.
- Exact current company-published agent count as of July 2026: Not Publicly DisclosedThe company has not publicly released this information.
- Jurisdictions: 50 U.S. states, Washington, D.C., and 5 Canadian provinces.
- Pending development: On April 27, 2026, Real announced a definitive agreement to acquire RE/MAX Holdings and form a new holding company called Real REMAX Group. Status: Announced and Pending; not treated as completed unless supported by a later official filing. RE/MAX agent counts, jurisdictions, technology, compensation, and operations are not merged into this profile.
Source title: The Real Brokerage Inc. Announces First Quarter 2026 Financial Results. Source URL: https://investors.onereal.com/news/news-details/2026/The-Real-Brokerage-Inc--Announces-First-Quarter-2026-Financial-Results/default.aspx. Source type: official investor relations results release. Verification classification: Verified by company. Date verified: July 19, 2026. Notes: Terms may vary by state, contract, team, production, or program status.
The IAA Perspective
Brokerage Intelligence is designed to help agents make informed decisions through verified information and thoughtful questions. Every brokerage has strengths, every office has its own culture, and every real estate professional has different goals. This resource does not recommend one brokerage over another; it helps you determine which environment best supports your own business.
Before You Decide
- Does this brokerage fit your business model?
- Do you value mentorship or independence?
- How important is office culture?
- Are technology or lower costs more important?
- Have you visited the office?
- Have you spoken with agents from multiple offices?
- Have you compared several brokerages?
There is no universally perfect brokerage. The best choice depends on your goals, your business model, and the support you value most.
Questions to Ask Before Joining
- What monthly fees exist?
- Are there transaction fees?
- Which technology is included?
- What training is available?
- What mentorship is available?
- How are leads distributed?
- Can I build a team?
- Can I recruit?
- What happens if I leave?
- Can I keep my CRM?
- Who owns my website?
- What support is available after hours?
- Are commission plans office-specific?
Community Insights
Members will eventually be able to contribute professional experiences working with this brokerage.
Community Trends
As participation grows, IAA will summarize recurring patterns while protecting member privacy and separating community input from verified facts.
Office Discussions
Future releases will allow discussions for individual offices, since office culture often varies significantly within the same brokerage.
Questions & Answers
Members will eventually be able to ask brokerage-specific questions and receive answers from professionals with firsthand experience.
Help Improve Brokerage Intelligence
Future IAA members will be able to contribute office-specific insights, identify outdated information, and help improve Brokerage Intelligence while maintaining professional standards.